Antoine Watteau. Art – Market – Crafts

Special Exhibition, Charlottenburg Palace, 9 Oct 2021 - 9 Jan 2022

The exhibition is under the patronage of the Ambassador of the French Republic to the Federal Republic of Germany

2021 is the 300th anniversary of the death of the French painter Antoine Watteau (1684-1721). The fame of the artist, who was already celebrated in his lifetime, extends down to this day, and his works are coveted collector’s items. After the Louvre in Paris, the Prussian Palaces and Gardens Foundation Berlin-Brandenburg has the most important collection of this artist’s paintings. Under the motto “Art – Market – Crafts” a special exhibition at Charlottenburg Palace will honour this outstanding 18th century painter. At the centre of the exhibition stands one of Watteau’s major works: the Shop Sign of the Art Dealer Gersaint. Purchased by Frederick the Great (1712-1786) in 1746, the painting has been considered a masterpiece since its creation. Originally designed as a means of commercial advertising and as the Parisian dealer’s “shop sign”, to this day the picture raises questions of contemporary relevance concerning the marketing, trading, and collecting of art, as well as our intellectual engagement with it.

Two protagonists of the Parisian art world will be presented: Edme-François Gersaint (1694-1750) and Jean de Jullienne (1686-1766). Following Watteau’s death, the young, ambitious art dealer Gersaint used his shop on the Pont Notre Dame in Paris to market the artist’s work Europe-wide using new advertising media and formats. Together with Jullienne, a collector and patron of Watteau, they realised the idea of producing printed graphic reproductions of all the artist’s paintings and drawings. With this edition, the Recueil Jullienne, emerged the prototype of a modern, illustrated collection of works which started a veritable fashion: Throughout Europe collectors, manufactory owners and craftsmen purchased the print graphics of Watteau’s works. Watteau’s pictorial world also inspired courtly painting and the applied arts in Prussia. Motifs á la Watteau not only found their way into painting, but also onto folding screens, wallpaper, fans, porcelain and tapestries of the Frederician period.

Watteau has served as a source of inspiration down to modern times. Contemporary artists such as the Swiss painter Thomas Huber (*1955) and the British fashion designer Vivienne Westwood (*1941) are each represented in the exhibition with one work. Their artistic positions demonstrate that to this day Watteau is perceived as an innovative artist and that he inspires an inventive-creative engagement with his work. The exhibition, under the patronage of the Ambassador of the French Republic to the Federal Republic of Germany, paints a multifaceted picture of Watteau as artist and style icon, whose fame was established in the shop of the art dealer Gersaint on the Pont Notre Dame in Paris.

We offer the following group tours:
  • Exhibition tour with multi media guide
    The multi media guide is available in the following languages German, English

Availability and costs

Availability: 9 October 2021 - 9 January 2022

Tue to Sun 10am - 5:30 pm (Oct 2021) Tue to Sun 10am - 4:30 pm (Nov - 9 Jan 2022)

Duration of guided tours: 60 min


Charlottenburg Palace – New Wing [Neuer Flügel]
Spandauer Damm 10-22
14059 Berlin

How to get there

Public Transportation

Stop "Luisenplatz/Schloss Charlottenburg (Berlin)"

vbb-online | Timetable information »


Paid parking spaces for cars and buses.

Guided Tours and prices

Group price adults, flat rate: 130 €
Group price students, flate rate: 91 €
Group size: max. 12 people

Exhibition tour with multi media guide available in: German/English
Group offer only possible with previous booking.

Contact & booking

SPSG | Gruppenservice
contact form for booking requests
Phone: 0331.96 94-222
Fax: 0331.96 94-107

Overview group flat rates

Booking Policies

We offer a flat rate for groups limited to a maximum number of participants. The group rate always includes fees for group admission to the individual palaces, as well as a personal tour guide or audio guides.

If the number of participants exceeds the maximum size allowed, the group will be divided. Each group is allotted an admission time. The group flat rate is calculated per tour group. At some palaces, we offer a surplus fee up to a specific number of participants for the second guided tour. The surplus fee flat rate cannot be booked as an individual service.

There is no minimum number of participants required for a group tour.

Guided tours can be booked in a variety of languages. The bookings of a respective language are carried out subject to availability of tour guides and cannot be guaranteed.

We offer a 10 % discount from the group price for the groups accompanied by a guide licensed by the SPSG. The discount does not apply to group bookings / group tours with audio guide.

Special arrangements for groups outside the scheduled opening hours are possible on request. In addition to the group fee for a guided tour, extra charges apply for a special opening.

All information provided is subject to availability of offers and changes. Prices for groups are only valid in connection with the Stiftung Preußische Schlösser und Gärten Berlin-Brandenburg's (SPSG's) General Terms and Conditions for groups.

All prices quoted are exempt from VAT/sales tax according to German law (§ 4 Nr. 20a UstG).


Important note for school and youth groups:

The reduced flat rate for groups/school classes is valid for school groups (aged 27 or younger), including vocational schools and universities. When booking a reservation, the purchaser is obliged to indicate in writing that the group in question is a school or youth group. Furthermore, the purchaser must state in writing that the age restriction is adhered to, as noted above. School and youth groups, including the teacher and other accompanying persons, must also abide by the maximum number of participants allowed on each tour. If the group number exceeds the limit, the class will be divided into two groups.

General Terms and Conditions for Group Tourism

The General Terms and Conditions for Group Tourism of the Stiftung Preußische Schlösser und Gärten Berlin-Brandenburg apply.

Read GTC Group Tourism

Download GTC Group Tourism (PDF, 57 kb)


Watteau. Art – Market – Crafts

Hirmer Verlag Munich
ISBN 978-3-7774-3786-6 (German edition)
ISBN 978-3-7774-3784-2 (French edition)

Exhibition price: 29.90 €
Bookstore price: 39.90 €