Art – Market – Crafts
The exhibition is under the patronage of the Ambassador of the French Republic to the Federal Republic of Germany
2021 is the 300th anniversary of the death of the French painter Antoine Watteau (1684-1721). The fame of the artist, who was already celebrated in his lifetime, extends down to this day, and his works are coveted collector’s items. After the Louvre in Paris, the Prussian Palaces and Gardens Foundation Berlin-Brandenburg has the most important collection of this artist’s paintings. Under the motto “Art – Market – Crafts” a special exhibition at Charlottenburg Palace will honour this outstanding 18th century painter. At the centre of the exhibition stands one of Watteau’s major works: the Shop Sign of the Art Dealer Gersaint. Purchased by Frederick the Great (1712-1786) in 1746, the painting has been considered a masterpiece since its creation. Originally designed as a means of commercial advertising and as the Parisian dealer’s “shop sign”, to this day the picture raises questions of contemporary relevance concerning the marketing, trading, and collecting of art, as well as our intellectual engagement with it.
Two protagonists of the Parisian art world will be presented: Edme-François Gersaint (1694-1750) and Jean de Jullienne (1686-1766). Following Watteau’s death, the young, ambitious art dealer Gersaint used his shop on the Pont Notre Dame in Paris to market the artist’s work Europe-wide using new advertising media and formats. Together with Jullienne, a collector and patron of Watteau, they realised the idea of producing printed graphic reproductions of all the artist’s paintings and drawings. With this edition, the Recueil Jullienne, emerged the prototype of a modern, illustrated collection of works which started a veritable fashion: Throughout Europe collectors, manufactory owners and craftsmen purchased the print graphics of Watteau’s works. Watteau’s pictorial world also inspired courtly painting and the applied arts in Prussia. Motifs á la Watteau not only found their way into painting, but also onto folding screens, wallpaper, fans, porcelain and tapestries of the Frederician period.
Watteau has served as a source of inspiration down to modern times. Contemporary artists such as the Swiss painter Thomas Huber (*1955) and the British fashion designer Vivienne Westwood (*1941) are each represented in the exhibition with one work. Their artistic positions demonstrate that to this day Watteau is perceived as an innovative artist and that he inspires an inventive-creative engagement with his work. The exhibition, under the patronage of the Ambassador of the French Republic to the Federal Republic of Germany, paints a multifaceted picture of Watteau as artist and style icon, whose fame was established in the shop of the art dealer Gersaint on the Pont Notre Dame in Paris.
09.10.2021 - 09.01.2022
Charlottenburg Palace – New Wing
Spandauer Damm 10-22
How to get there
Stop "Luisenplatz/Schloss Charlottenburg (Berlin)"
Paid parking spaces for cars and buses.
until 31 October
|Tuesday - Sunday:||09:00 - 17:30|
1 November 2021 to 9 January 2022
Tuesday - Sunday 9:00 - 16:30
The exhibition can only be visited with time slot tickets.
Tickets at tickets.spsg.de and on site at the cash desk
14 Euros / reduced fee 10 Euros
incl. visit to the upper floor to view the painting "Embarkation to Kythera"
Early Bird Ticket:
12 Euros / reduced fee 8 Euros, valid only for the Watteau exhibition on the ground floor of the New Wing for admission times from 9:00 to 9:50 am.
Family ticket "Charlottenburg+ Family"
25 Euros + 2 Euros connecting ticket for the exhibition (2 adults and up to 4 children aged to 18 or younger)
Valid for one visit to all palaces in the Charlottenburg Palace Gardens on one day incl. the exhibition (incl. multimedia guide (German / English))
Ticket Charlottenburg+ Family available in the ticket shop; connecting ticket for the exhibition only available on site at the cash desk
- wheelchair access
App / Multimediaguide
Watteau. Art – Market – Crafts
Hirmer Verlag Munich
ISBN 978-3-7774-3786-6 (German edition)
ISBN 978-3-7774-3784-2 (French edition)
Exhibition price: 29.90 €
Bookstore price: 39.90 €